With Betty’s complicity, Armando falsifies balance sheets to hide the debts and the real situation of the company, so as not to lose the presidency. Betty’s plot, Feia, shows the development of Armando’s management vis-à-vis the company and the financial disasters in which he ends up placing himself. The soap opera takes place mainly at Eco Moda. Also working there are the group of secretaries called “O Quartel das Feias”, the company’s chief and president, Armando Mendoza, Marcela, his fiancee, Hugo Lombardi, the stylist, Patrícia Fernandez, Marcela’s incompetent secretary and best friend, among many others. This is the work place of Beatriz Pinzón Solano, Betty, in the soap opera Betty, Feia. Working together again, but now with her in charge, they will discover the value of love, companionship and the value of acting ethically, discovering that it takes more than simple beauty to build lasting relationships. Armando fights for her, but Betty fears that this passion is not true. But a big turnaround happens in the plot when Betty, transformed, returns to save the company from bankruptcy. At Eco Modameanwhile, everything is in ruins, debts arise, the family is in crisis, Armando ends the engagement with Marcela and suffers from the lack of Betty with whom he found himself hopelessly in love. Determined, she travels with the new boss, leaving Armando desperate and without news of her. Betty leaves through the back door of Eco Moda, but finds in public relations Catalina a friend who will take her as an assistant to work in Cartagena, which will bring about a transformation in her way of looking at the world and looking at herself. However, before Armando realized and confessed his love to Betty, she discovered his setup with Mário and, hurt, she gave her love to the company’s board.
To Armando’s surprise, he begins to truly fall in love with Betty, even without accepting the fact, a genuine love grows daily in his heart, even though involved in a complicated plot of lies and frames. She, fragile and unaccustomed to being loved, falls into the master’s clutches and starts to meet him on the sly. To ensure the secretary’s total loyalty, Armando, instigated by his friend Mário, reluctantly decides to seduce her. Not only satisfied with the makeup of the balance sheets, Armando, confident in Betty’s loyalty, involves her in a gamble, creating a company in her name, so that she could embargo the Eco Modain case of an emergency with your creditors. In addition, in the face of a financial crisis in the company, he makes up the balance sheet to protect his great love since he was not reaching the goals necessary to maintain his post. On a daily basis, with coexistence, Betty falls in love, secretly, with her boss, and covers up her cases so that he always does well. Chosen by Armando Mendoza, a handsome businessman who had recently assumed the position of president of the company, Betty would be the ideal secretary, because he would not cause jealousy to his beautiful fiancee Marcela, besides being the right person to cover his amorous adventures with the models of the casting of company. Already tired of looking for opportunities in her area of expertise, this girl, known as Betty, is applying for the position of secretary at Eco Moda, a business organization in the fashion world.
MICHEL BETTY LA FEA PROFESSIONAL
The young woman who wore thick-rimmed glasses, braces on her teeth and dressed like a much older woman, when seeking a professional position, was always overlooked by candidates more beautiful than she. The dreamer Beatriz Pinzón Solano, played by Ana María Orozco, is a competent 26-year-old economist who has always suffered from her appearance. It featured Ana María Orozco, Jorge Enrique Abello, Natalia Ramírez, Lorna Paz, Ricardo Vélez, Mario Duarte and Celmira Luzardo in the main roles. Considered by Guinness World Records as the most successful soap opera in history, for being broadcast in more than 100 countries, and being dubbed in more than 15 languages and 22 adaptations.
Yo soy Betty, la fea (in Brazil Betty, Feia ) is a Colombian telenovela produced and aired by RCN Televisión between October 25, 1999 and May 8, 2001.